GfK MRI


GFK MRI: half of US viewers watch video with others

Video viewing remains a highly social medium in the US, with almost half of viewing time spent with others, according to GfK MRI. The research firm’s latest Cord Evolution study claims that Americans watch TV or video in groups for 48% of their total viewing time. In addition, 49% of all adults – and 60% […]

GfK MRI: ‘Vast majority’ of US viewers not ready to cut the cord

The “vast majority of US consumers” are still not ready to give up on pay TV, despite an increase in cord cutting and cord shaving, according to GfK MRI. The research firm’s New Cord Evolution study claims that 71% of all US consumers have cable, satellite, or telco TV services and say they have no […]

Third of US consumers ‘thinking of making’ pay TV changes

Almost a third of US consumers – more than 70 million people – are thinking of making changes to their paid TV service, according to a new GfK MRI report. The Cord Evolution study claims that there are twice as many pay TV ‘defectors’ – those who have reduced their paid TV service or are […]