Genius Digital


Genius Digital rebrands as Dativa, appoints new CEO

Genius Digital has rebranded as Dativa and appointed US-based media Michael Collette as CEO, positioning the company for further growth in North America. Dativa said the rebrand marks the completion of the company’s transformation into a services business – focused on data strategy, engineering and operations services for brands, media and technology companies. Collette takes […]

Verimatrix acquires MiriMON from Genius Digital

Content security specialist Verimatrix has acquired Genius Digital’s MiriMON client data collection technology, along with the development team responsible for the product. The MiriMON technology has already been integrated within VErimatrix’s Verspective Operator Analytics platform and ViewRight Ultra downloadable app packages. As a part of Verspective, the technology provides real-time service quality and customer experience […]

Paywizard and Genius Digital agree partnership

Paywizard and Genius Digital have partnered to deliver pay TV customer insights that drive loyalty and growth. Payment specialist Paywizard and audience analytics firm Genius Digital said they aim to provide operators with a data-driven view of each subscriber’s customer journey – from acquisition to possible churn. The partnership combines Genius Digital’s access to usage […]

Genius Digital to showcase Multiscreen Insights Service

Audience analytics company Genius Digital is due to showcase its new Multiscreen Insights Service at IBC. Multiscreen Insights gives operators a single source with which to measure and analyse consumption from all of the devices in their network. The service consists of three elements: multiscreen libraries that can be embedded into an operator’s mobile or […]

Genius Digital unveils data market map

Genius Digital has published a refreshed ‘Big Data Market Map’, in a bid to “decode the role of big data across TV and OTT”. The company, which provides data solutions to TV operators and broadcasters, said the map will help operators to more comprehensively understand the market dynamics around data, the key players and the […]

Genius Digital launches Multiscreen Analytics tool

Analytics specialist Genius Digital has used TV Connect to launch its new Multiscreen Analytics tool. The launch of the tool, which can be integrated directly into the company’s existing Insight Platform, follows Genius Digital’s recent partnership announcement with Astro, the Malaysian broadcaster, and enables Genius Digital to provide a combined view of customer behaviour on […]

Genius Digital hires Freesat’s Cottle

Audience analytics specialist Genius Digital has hired Freesat head of strategy Giles Cottle as director of consumer insight products.  Cottle will take overall responsibility for Genius Digital’s product portfolio, including strategic direction and development, positioning, pricing and business development. He will also be responsible for helping customers with post-sales strategy and analysis support. At Freesat, […]

GfK takes majority stake in Genius Digital

Audience measurement specialist GfK has become the majority shareholder in viewer data analytics specialist Genius Digital, continuing a strategic partnership established in September 2013. According to GfK, the investment better positions it to meet the needs of pay TV operators it serves with its audience measurement platforms by using Genius Digital’s data capture and analysis […]

GfK invests in UK viewer data specialist Genius Digital

Global market research agency GfK has made a strategic investment in UK-based viewer data specialist Genius Digital. According to the company, the investment will provide global reach for Genius Digital and will give GfK clients acess to its data capture and collection technology, which will be fed into GfK’s audience measurement services and complement its […]