Ampere: Online advertising now almost twice as valuable as TV ads
Globally online advertising now generates almost twice as much money per-viewer, per-month than TV advertising, according to Ampere Analysis. Speaking at the Future TV Advertising Forum in London this morning, Ampere research director Richard Broughton said that in 2017 TV advertising generates roughly US$3.3 per-viewer each month, compared to US$5.8 for online. “Your average TV […]
