Fullscreen buys influencer marketing platform Reelio

Fullscreen has acquired influencer marketing platform Reelio in a move designed to make the influencer marketing process “automated, scalable, and streamlined from start to finish”. Reelio’s platform uses data-driven automation and artificial intelligence (AI) to connect brands and influencers, helping companies to find online content creators in order to target millennial and Gen Z audiences. […]

Chernin-backed Otter buys up Fullscreen

Online content companies Fullscreen and Ellation are now a fully owned subsidiary of web video venture Otter Media. Both already counted the AT&T and Chernin Group joint venture Otter as their majority shareholders. Six-year-old Fullscreen is known as the biggest multichannel network group, and briefly operated an SVOD service before closing it last year. Ellation, […]

Fullscreen to shut down SVOD service

Fullscreen Media is due to shut down its Fullscreen subscription video-on-demand service in January 2018. In an email to staff, Fullscreen founder and CEO, George Strompolos, said that despite its momentum the company had made the difficult decision to close its SVOD service in order to prioritise spending elsewhere. “We came to the conclusion that […]

Mattel and Fullscreen launch video network 

Mattel has announced a partnership with Fullscreen to launch Fullscreen Family, a “brand-safe video network”. The partners will also create a Hot Wheels-focused digital content innovation team, which will allow Fullscreen’s content creators to use Hot Wheels iconography. Through Fullscreen Family, the partners will focus on creating content that engages a generation of digital-first consumers […]

Fullscreen launches on Roku

US over-the-top service, Fullscreen, has launched on Roku streaming devices in the states. Youth-focused Fullscreen, which costs US$5.99 per-month, is already available on Apple TV, Chromecast, iOS and Android devices and via web browsers. Roku users will now be able to access Fullscreen originals like Shane and Friends with Shane Dawson, Not Too Deep with Grace Helbig, and Psychobabble with […]

Mashable hires former Fullscreen exec

Digital media news site Mashable has appointed former MTV and Fullscreen Media exec, Polly Auritt to work at its Mashable Studios video arm. Auritt joins as head of programming and development, based in Los Angeles. She joins from Fullscreen where she was vice-president of programming. Prior to that she was vice-president of scripted series development […]

Vevo hires Fullscreen digital exec

Music video streaming service Vevo has brought in Kevin McGurn, with the digital exec joining from MCN group Fullscreen. At Vevo, which is backed by some of the music majors, he will be chief sales officer. He joins from Fullscreen where he was head of sales. He has also worked at Shazam and was SVP, […]

AT&T launches mobile-skewed OTT service DirecTV Now

AT&T will launch its much-anticipated OTT TV service DirecTV Now tomorrow, along with two other streaming options – FreeVIEW and Fullscreen. DirecTV Now, which like rival service Sling TV from Dish Network is intended to appeal to cord-cutters, will offer four packages with a starting price of US$35 for 60 channels, branded as ‘Live a […]

Row over MCN content takedown

A pair of YouTube content creators have clashed after one removed another’s popular video without warning due to a trademark infringement. MCN Jukin Media moved to take down an original video posted by Devin Graham to his DevinSuperTramp channel, which is part of the Fullscreen MCN. The video, which featured original DevinSuperTramp content, was titled People […]

Fullscreen moving into SvoD

MCN Fullscreen, which is to launch its first full length movie, Lazer Team from its Rooster Teeth YouTube property next year as part of a wider move into premium content, is planning to build a strong subscription VoD offering to complement its ad-funded content, according to George Strompolos, founder and CEO, Fullscreen. Speaking at MIPCOM […]