Zappware and Froomle partner on personalisation

Zappware and Froomle have signed a deal in which Froomle will provide behavioural personalisation technology for Zappware’s technology platform. The solution makes use of user data, including viewership stats and end-user service provider information to offer operators personalised recommendations on content items, quad-play bundles, promotions and advertising. Zappware and Froomle said that they will provide […]