Online video ad viewing grows as short-form boosts consumption

Viewing on online video adverts grew 28% year-on-year in the third quarter of this year, while video views grew 37%, mostly driven by a relatively higher consumption of short-form content, according to video ad specialist FreeWheel’s Q3 Video Monetization Report. The growth of short-form content was only eclipsed by the major increase in live viewing, […]

Canal+ taps FreeWheel for advertising management

Vivendi-owned French pay TV operator Canal+ has tapped video advertising specialist FreeWheel to optimise and manage its advertising inventory across all screens. The partnership will see Canal+’s sales house, Canal+ Régie, integrate FreeWheel’s technology to unify and manage its inventory. Canal+ Régie will useFreeWheel’s Monetisation Rights Management solution and SSP platform, which was created following […]

Live content ad views driving growth, says FreeWheel

Long-form on-demand streaming video ad views in the US and Europe increased by 56% in the fourth quarter of last year, while live content video ad views were up 129%, according to a report by FreeWheel. Short-form video ad views grew at a more modest 11%. Live viewing is much stronger in the US than […]

FreeWheel launches preferred partners initiative

Video advertising management specialist FreeWheel has launched a preferred partners initiative for supply-side platforms, with and SpotX becoming the first players to sign up. FreeWheel will offer customers who want to work with an supply-side platform the ability to do so via integrations with participating platforms that go beyond what is currently available as […]

US content providers create premium video advocacy body

An advocacy body for the premium video industry has launched, bringing together the likes of Discovery Communications, Fox, NBCUniversal, ABC, Turner Broadcasting System and A+E Networks. NBCU parent Comcast, Univision Communications and Disney-ABC Television Group-backed sportscaster ESPN are also attached to the group, The FreeWheel Council for Premium Video (FWC), which video solutions form FreeWheel […]

US video views up 25% in Q2

In the US there was 25% growth in video views and 32% growth in ad views year-on-year in the second quarter, according to FreeWheel’s Q2 2015 Video Monetisation Report. The US company, which provides end-to-end video technology to companies including ABC, AOL, DirecTV, ESPN, Fox, BSkyB, and Turner Broadcasting System, claimed that the findings of […]

MTG teams up with FreeWheel

Modern Times Group (MTG) has teamed up with technology provider FreeWheel to make additional revenues from digital ad inventory across the Nordic markets and central and eastern Europe.  MTGx, MTG’s digital accelerator unit, will use FreeWheel’s monetisation rights management (MRM) technology to power its digital television ads in Sweden, Norway, Denmark, Latvia, Lithuania, Estonia and […]