Stay UpdatedFreeWheel
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Streaming overtakes TV Everywhere in US
Streaming services have overtaken TV Everywhere in the US. TV Everywhere (TVE) – the model…
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Ma promoted to CTO at FreeWheel
Comcast-owned ad-tech company FreeWheel has announced the appointment of Yuling Ma as its chief technology…
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FreeWheel acquires Beeswax
Comcast-owned FreeWheel has announced that it will acquire SaaS advertising company Beeswax. The company said…
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Comcast’s Freewheel poaches Canal+’s Dremeaux for international role
FreeWheel, the advertising software business owned by Comcast, has hired Virginie Dremeaux as executive director,…
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Connected TV and set-top video ad views rise as desktop declines
Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser…
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FreeWheel appoints CPO
Comcast-owned ad tech company FreeWheel has announced the hire of Jon Whitticom as its chief…
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Discovery partners with Freewheel for ad management on cable networks
Discovery has announced a multi-year partnership with Comcast’s ad tech business FreeWheel. The deal will…
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STV in deal with FreeWheel for advertising on STV Player
Scottish commercial broadcaster STV has announced a number of initiatives designed to accelerate its digital…
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FreeWheel to launch programmatic OTT offering for local TV buyers
Comcast-owned FreeWheel has announced the launch of new OTT buying capabilities for agencies and advertisers….
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NBCU connects linear and digital ads with FreeWheel
NBCUniversal has begun connected its linear and digital video ad delivery systems using FreeWheel’s dynamic…