France TV Publicité


France Télévisions teams up with TDF for targeted advertising over DTT

France Télévisions’ advertising arm, France TV Publicité, has teamed up with transmission services provider TDF to introduce targeted advertising using the HbbTV platform on the country’s digital-terrestrial TV network. The pair teamed up to substitute adverts from financial services company Sofinco and food manufacturer St Hubert targeted at digital-terrestrial TV screens. TDF said that the […]