France Télévisions’ advertising arm FranceTV Publicité has struck separate targeted advertising partnerships with service providers Orange and Bouygues Telecom within a few days of each other. The Orange partnership, which was announced last week, will see Orange and FranceTV Publicité bring addressable advertising to Orange TV customers, subject to data protection rules. The agreement will […]
France Télévisions’ advertising arm, France TV Publicité, has teamed up with transmission services provider TDF to introduce targeted advertising using the HbbTV platform on the country’s digital-terrestrial TV network. The pair teamed up to substitute adverts from financial services company Sofinco and food manufacturer St Hubert targeted at digital-terrestrial TV screens. TDF said that the […]
ICYMI: France Télévisions boss champions diversity in #SeriesMania keynote digitaltveurope.com/2023/03/23/fra… https://t.co/avTRkY17jk
25 March 2023 @ 19:00:01 UTC
DTVE: the week in view — Exclusive! Are aggregators having second thoughts about exclusivity?… twitter.com/i/web/status/1…
25 March 2023 @ 13:30:01 UTC
Virgin Media O2 eyes CityFibre digitaltveurope.com/2023/03/20/vir… https://t.co/IfkYTuPHyB
25 March 2023 @ 10:00:01 UTC
ICYMI: Italy’s @FASTWEB names new CEO digitaltveurope.com/2023/03/24/ita… https://t.co/sZiitGSJAR
24 March 2023 @ 23:00:01 UTC
#SeriesMania: Amazon @PrimeVideo taking a cautious line on content spending digitaltveurope.com/2023/03/24/ser… https://t.co/laJ3OdmFhq
24 March 2023 @ 22:00:01 UTC
