Forrester

Non-linear viewing to complement, not replace linear TV

Non-linear viewing of content is set to continue to grow over the next three years, but it is not as likely to cannibalise linear TV viewing as in recent years, according to new research. The Forrester report, commissioned by converged TV and video advertising firm Videology, claims that in 2016 buyers and sellers are still […]

European video ad spend to grow 30% this year

European video ad spend will grow by more than 30% year-over-year in 2015 and will account for half of all EU online display advertising spend by 2020, according to Forrester. The research firm predicts that online video ad spend will rise at a 26.4% compound annual growth rate over the next five years. However, despite this, […]