Flight


NBCUniversal and Sky taking CFlight ad measurement to Europe

NBCUniversal and Sky are to take their burgeoning collaboration in advertising under Comcast’s ownership to the next stage by launching NBCUniversal’s CFlight cross-platform measurement standard in Europe. Sky adopting the next-generation metric across all of Sky Media’s content and platforms. CFlight is a unified advertising metric that captures live, on-demand and time-shifted commercial impressions on […]