FIFA World Cup TV

World Cup sees Twitter boost, set for record audiences

This year’s football World Cup could produce record audiences, while World Cup viewers are engaging in the use of second screen activity, with 12.2 million tweets being sent during Brazil’s win over Croatia, according to figures released by a group of TV marketing associations and agencies. According to the Platform for the European Promotion of […]

Italian regulator clears Sky of anti-competitive behaviour

The Italian antitrust authority has cleared Sky Italia of abusing its dominant position via the acquisition of UEFA Champions League and FIFA World Cup TV rights. The AGCM said that exclusive rights to the Champions League for 2012-15 were awarded through a competitive process and that Sky had subsequently agreed to sub-license the rights to […]