Connected TV (CTV) advertising now accounts for nearly half of impressions
Advertising on connected TVs (CTVs) now accounts for nearly half of impressions served. This is according to the latest Video Benchmark Report from Extreme Reach (ER), which has evaluated Q1 2019 performance metrics from its, AdBridge platform. The report points out that 2018’s ‘advertising conversation’ was based around mobile and 6-second video ads, their impact […]
