TVSquared and Experian announce partnership

Cross-platform ad measurement firm TVSquared has announced a partnership with information services company Experian. The partnership will combine TVSquared’s linear TV ad measurement offering with Experian’s data and identity assets into the ADvantage platform. As a result, the platform promises to provide greater and more robust audience insights for advanced TV campaigns. TVSquared’s reach spreads […]

UK online video viewing hit 323m hours last month

UK web users spent 323 million hours watching online video last month, a 45% year-on-year increase according to new figures by information services firm Experian. The Experian Hitwise stats found that in February, UK internet users made 1.06 billion visits a month to video sites, an increase of 16% compared to the same month last […]