Estrella Media

Estrella Media hires former NBCU formats boss as content chief

LA-based Spanish-language firm Estrella Media has appointed former NBCUniversal formats boss Enrique Guillen as chief content officer. In his new role, he will report to CEO Peter Markham, and will oversee the US domestic and global content strategy for Estrella Media’s TV, streaming, digital, audio, events, and digital businesses. This includes developing, producing, and acquiring […]

Estrella Media ups Santaella to streaming boss

Spanish-language media company Estrella Media has announced the promotion of René Santaella to the role of chief digital and streaming officer. Santaella, previously EVP digital and streaming media, helped launch Estrella’s streaming and AVOD platforms. Since joining in October 2020, he has overseen the launch of the EstrellaTV App in 2021, has introduced four FAST […]

Estrella Media launches pair of channels on VIZIO SmartCast

Spanish-language media company Estrella Media has launched two channels on VIZIO SmartCast TVs. Available for free 24/7 are the EstrellaTV and Estrella News networks. EstrellaTV offers an aggregation of Spanish-language programming including national and local news shows, sports, entertainment, talk, reality, drama, and comedy, primarily produced in its Estrella Studios in Burbank, California. Estrella News […]