Electronic sell-through

Sky Deutschland launches Sky Store

Sky Deutschland has launched its own version of Sky Store, the electronic sell-through service provided by the pay TV giant in the UK. The German service will provide over 1,000 films for sale, with around 30 new titles to be released each month, according to the operator. Sky customers will be able to purchase movies […]

MTG’s Viaplay adds EST model for new film releases

Modern Times Group (MTG) is adding an electronic sell through (EST) option to Viaplay, allowing users to watch new-release films on the Nordic streaming service. MTG said that EST lets viewers stream and download movies a few months after they are released in cinemas, with the final Hunger Games film, Mockingjay Part 2, and the […]

Pay TV operators gearing up for sell-through

Pay TV operators are gearing up to tap into what they expect to become a burgeoning electronic sell-through (EST) market with a series of launches of new services, MIPCOM attendees heard yesterday. Speaking on a panel session on sell-through, or ‘Digital HD’ (DHD) to use a term current in the US market, Nicola Bamford, director […]