EGTA


Industry launches TV charter for “responsible and transparent” ad measurement

The association of TV and radio sales houses egta has launched a “progressive TV Charter on television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.” Launched with support by The Global TV Group, the charter has been signed by most of egta’s 155 member sales houses in over 42 […]

European Parliament committee approves revised audiovisual directive

The European Parliament’s culture and education committee has approved a ‘trilogue’ political agreement on revision of the EU’s Audiovisual Media Services Directive. The committee’s endorsement of the proposals opens the way for a plenary vote in the parliament later this year. European parliamentary negotiators led by MEP Sabine Verheyen and the Bulgarian presidency of the […]

European TV plan risks ‘stunting growth in the sector’

Europe’s commercial broadcasters have said proposed changes to to the main directive covering content and distribution risk stunting growth in the sector, reducing consumer choice, and putting a brake on investment in local programming. Europe is in the throes of revising the AVMS Directive with a view to fostering the digital economy in the region. […]

Multi-screening now mainstream, says ad sales bodies’ research

Using multiple screens at the same time and engaging with social media while watching TV is now mainstream across European markets, according to figures compiled by seven industry bodies. According to the research, compiled by European commercial TV association ACT, international ad sales organisation EGTA, French ad sales organisation SNPTV, Dutch TV advertising and marketing […]

EGTA publishes new audience measurement guidelines

The association of television and radio sales houses, EGTA, has published new guidelines for audience measurement that will consider all content, no matter where, when and on which device it was viewed. The guidelines for the future of audiovisual audience measurement recommend that a new “viewer-centric” approach should include all content across all screens, instead […]