EGTA

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Industry launches TV charter for “responsible and transparent” ad measurement

The association of TV and radio sales houses egta has launched a “progressive TV Charter…

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European Parliament committee approves revised audiovisual directive

The European Parliament’s culture and education committee has approved a ‘trilogue’ political agreement on revision…

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European TV plan risks ‘stunting growth in the sector’

Europe’s commercial broadcasters have said proposed changes to to the main directive covering content and…

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Multi-screening now mainstream, says ad sales bodies’ research

Using multiple screens at the same time and engaging with social media while watching TV…

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EGTA publishes new audience measurement guidelines

The association of television and radio sales houses, EGTA, has published new guidelines for audience…