EFL opens bids for international rights

The English Football League (EFL) has issued a Request For Proposal (RFP) for its international broadcast rights. Following its domestic rights deal with Sky Sports which begins from the 2024/25 season, the EFL is opening bids from international broadcasters for the rights of the league during the period spanning 2024 to 2028. Sky Sports secured […]

Swiss CH Media picks up ELF rights

Swiss pay TV operator CH Media has struck a deal with The European League of Football (ELF) IS to air all matches exclusively on its free-to-air TV24 channel. The deal marks the first time the sport has been broadcasted in Switzerland. Founded in 2020, the ELF is a professional American football league featuring 17 teams […]

Sky Sports renews EFL rights over £935m deal

Sky Sports has secured a £935m deal for the broadcasting rights to EFL across a five-year period with over 1,000 matches each season aired across the network’s channels. Running from the 2024/25 season to the 2028/29 season, the agreement will be made up of guaranteed payments of £895m and £40m in marketing benefits. A total, […]

Sky Sports wins EFL bid

Sky Sports has been named the preferred bidder for the English Football League (EFL). It sees the sports streaming platform DAZN miss out from airing all 1,656 EFL matches. DAZN reportedly made an offer to EFL of £200 million a year for the global rights to EFL’s 2024-25 season, with aims to lift the 60-year […]

DAZN and beIN secure EFL rights

Sports streamer DAZN has confirmed an extended rights deal with the English Football League (EFL) across its markets in Europe. The two-year deal agreed via Pitch International will see DAZN continue to exclusively broadcast the Championship, League One, League Two and Carabao Cup in Germany, Austria and Switzerland (DACH), and Spain. DAZN will also carry […]

Abu Dhabi Media and Starzplay pick up Serie A; ESPN renews EFL deal

Abu Dhabi Media and Starzplay have confirmed that they have acquired the MENA rights to Italy’s Serie A.  ADM previously said that it had picked up the rights last month, in a deal worth a reported minimum total of €75 million.  Starzplay will exclusively stream Serie A, along with Coppa Italia and Supercoppa Italiana for […]

Viaplay picks up EFL and League Cup rights in 10 countries 

Viaplay has signed an exclusive streaming deal with the English Football League across 10 countries in Europe. The streamer will broadcast more than 180 live matches from the EFL Sky Bet Championship and Carabao Cup across every Nordic and Baltic country, Poland and the Netherlands from the 2022/2023 season. This will include the Sky Bet […]

EFL slams ‘unfair’ Premier League rights deal

The English Football League has criticised the Premier League’s new domestic TV deal. The renewed deals with Sky, BT and Amazon were announced this week and roll over the £4.8 billion contracts previously signed for the previous rights cycle. The league skipped its typical auction on approval from the British government due to the Covid-19 […]

EFL appoints Trevor Birch as CEO

The English Football League (EFL) has confirmed the appointment of Trevor Birch as its new CEO from January 1. Birch will join from Tottenham, where he currently serves as director of football operations. The CEO will replace David Baldwin, the former Burnley chief exec, who only started in June and announced his departure in October, […]

150,000 stream EFL, but revenue only a third of typical match day receipts

Some 150,000 football fans live streamed the English Football League (EFL) over the opening two match days of the 2020/21 season. The EFl, which operates the second, third and fourth tiers of English football, agreed a deal with Sky Sports in August which allows all non-broadcast matches to be directly streamed by clubs while stadiums […]