EFL


EFL slams ‘unfair’ Premier League rights deal

The English Football League has criticised the Premier League’s new domestic TV deal. The renewed deals with Sky, BT and Amazon were announced this week and roll over the £4.8 billion contracts previously signed for the previous rights cycle. The league skipped its typical auction on approval from the British government due to the Covid-19 […]

EFL appoints Trevor Birch as CEO

The English Football League (EFL) has confirmed the appointment of Trevor Birch as its new CEO from January 1. Birch will join from Tottenham, where he currently serves as director of football operations. The CEO will replace David Baldwin, the former Burnley chief exec, who only started in June and announced his departure in October, […]

150,000 stream EFL, but revenue only a third of typical match day receipts

Some 150,000 football fans live streamed the English Football League (EFL) over the opening two match days of the 2020/21 season. The EFl, which operates the second, third and fourth tiers of English football, agreed a deal with Sky Sports in August which allows all non-broadcast matches to be directly streamed by clubs while stadiums […]

EFL agrees deal with Sky to broadcast or stream all matches while stadiums remain shut

Sky Sports and the English Football League (EFL) have reached an agreement that will see all matches in English Football’s second, third and fourth domestic leagues broadcast live while fan access to stadiums is restricted. Fans are unlikely to be allowed re-entry to matches until October at the earliest, and even then they will be […]

Sports: Virtual fans for La Liga; DAZN bags EPL in Spain; Championship clubs to stream remaining matches; Tennis number 1 Djokovic slams ‘impossible’ US Open; beIN Sports agrees Top Rank boxing deal

Spain’s La Liga, which will be the second major European football league to resume following the coronavirus pandemic, has revealed a number of new broadcast experiences for when it restarts this week. The league said that there will be two main innovations: virtualisation of stands and fan audio, and new camera positions. Both measures will […]

Sky secures English Football League rights with expanded offering

Sky has secured the rights to show live coverage of English Football League (EFL) games until 2024, beating off competition from rival BT Sport. Sky has struck a deal that will see it show up to 183 matches exclusively live each year in the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, […]