Comcast promotes Rooke to Effectv head

Comcast’s ad sales division Effectv has announced the appointment of James Rooke as its general manager. Rooke will oversee a 3,500 person team with all aspects, including sales, operations, technology, product, data innovation and insights, reporting into him. He will report to Comcast Advertising president Marcien Jenckes and be based in New York.  Rooke is […]

Comcast rebrands ad sales division and launches new products

Comcast has rebranded its ad sales division, formerly known as Spotlight, to Effectv. The company says that the name change is meant to reflect that, in an ever-changing media environment, its campaigns can have a significant impact. Maria Weaver, chief marketing officer at Comcast Advertising said: “we’re reinforcing that TV is effective, and not just […]