Edelman

Binge viewing now pervasive in UK, US

Binge viewing is now “pervasive” with 89% of UK viewers watching content in this way thanks to an increase in online-and on-demand access, according to a new study by Edelman.  The PR firm, which surveyed 3,000 consumers in the UK, US and China through its Edelman Berland research arm, found that the percentage of US […]

Second screen used by 96% of viewers

Interacting with a second screen while watching entertainment has been done by 96% of people, with 51% claiming to do so always or most of the time, according to new research by Edelman.  The PR firm, which surveyed 6,5000 people aged 18 to 54 in Brazil, China, India, Germany, Korea, Turkey, the UK and the […]