DreamHack


MTG merges esports brands ESL Gaming and DreamHack

Swedish Modern Times Group (MTG) has announced the merger of its esports brands ESL Gaming and DreamHack. ESL Gaming is the world’s largest esports brand while DreamHack is described by MTG as “the premier gaming lifestyle company”. MTG acquired the pair in 2015, and has announced their merger in order “to increase competitiveness, accelerate products […]

Blake Broadcasting signs esports deal with ESL and DreamHack

Blake Broadcasting has signed a multi-territory rights deal with the ESL and DreamHack. Blake’s CBBN linear network and OTT service will become the exclusive satellite distribution platform to the ESL Pro Tour and Dota 2 in the US, Canada and Asia (exclusind China).  The broadcaster said that CBBN’s programming strategy will focus on primetime re-airs […]

MTG unveils plan for major new esports initiative

Modern Times Group (MTG) has unveiled plans for a major new esports tour, the ESL Pro Tour, as a joint initiative from ESL and DreamHack. MTG is pitching the event as the world’s largest Counter-strike: Global Offensive (CS:GO) circuit, which willlink over twenty CS:GO tournaments and leagues on five continents and feature an aggregate prize […]

MTG eSports unit in move to create new Swedish tournament

Modern Times Group (MTG)-owned eSports outfit DreamHack has teamed up with the Swedish Elite Football Association to create eAllsvenskan, a FIFA 19 eSports tournament set to take place in the spring. The eAllsvenskan will kick off on March 2 as part of the EA Sports FIFA 19 Global Series and will be broadcast live by […]

Denmark’s TV 2 agrees eSports deal with MTG

MTG’s eSports companies Turtle Entertainment – which operates the ESL brand – and DreamHack have signed a broadcasting deal with Danish national TV network TV 2. The deal will see TV 2 provide more than 700 hours of eSports content to TV viewers in Denmark throughout 2019 – including Counter-Strike: Global Offensive (CS:GO) tournaments organised […]

MTG’s Dreamhack and Discovery partner to create eSuperliga

MTG-owned eSports company Dreamhack has partnered with Discovery Networks Denmark and the country’s top football league, Danish Superliga, to create a national FIFA gaming league. The inaugural eSuperliga season will kick off on November 5 and will run across seven weeks, with 16 top-tier Danish football clubs competing against each other by playing EA Sports’ […]

MTG pays US$28.2m for Scandinavian e-sports firm

Modern Times Group has moved further into the burgeoning e-sports space by acquiring leading Scandinavian firm DreamHack for SEK244 million (US$28.2 million). This comes after the acquisition of German e-sports company Turtle Entertainment (aka ESL) for around US$87 million in cash and deals for Swedish MCN Splay and Amsterdam-based Zoomin.TV. MTG is buying 100% of […]