Drawbridge


TiVo announces integration of key metrics into TV Viewership Data

TiVo is to incorporate demographics, ad airings and mobile devices into its TV Viewership Data product, the company has announced. The product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes. This will give TiVo customers an “expanded data offering with more flexibility to meet the ever-changing needs of […]