Bouygues takes on triple-play consensus with low-cost fixed offering

French telco Bouygues Telecom has launched a low-cost double-play telephony and internet offering in a move to undercut and challenge the standard French €30-plus fixed-line triple-play package offered by rivals.  The double-play offering under Bouygues’ B&You brand will provide fixed telephony and broadband internet for €15.99 a month. The company says it is targeting households […]