Digital Democracy Survey

Deloitte: 66% keep pay TV as it is bundled with web access

Two thirds of US pay TV customers say that they keep their TV subscriptions because it is bundled with their internet service, according to new research. Deloitte’s 11th Digital Democracy Survey said that 49% of all US consumers – and roughly 60% of generation Z, millennial, and generation X viewers – now subscribe to paid […]

Deloitte: nearly half of Americans now use SVoD

Some 46% of Americans now subscribe to streaming video services, with millennials aged 14-25 spending more time streaming than watching live TV, according to Deloitte. The professional services firm’s tenth ‘Digital Democracy Survey’ claims that more than half of all consumers and three-quarters of millennials watch movies and TV shows via streaming on at least […]

Streaming overtakes live viewing in the US

Streaming content has overtaken live programming as “the viewing method-of-choice” among Americans, according to Deloitte’s latest ‘Digital Democracy Survey’.  The ninth edition of the research report claims that, on a monthly basis, 56% of US consumers now stream movies and 53% stream TV, compared to 45% who prefer to watch TV programs live. Among millennials […]