Ad management and distribution platform DG has announced that advertisers can trigger ads on second screen companion devices based on live TV content, using Civolution’s SyncNow media interaction technology. The dual-screen video ad platform allows apps running on second screens, such as smartphones and tablets, to automatically recognise the content being played on the ‘first’ […]
US-based ad management and distribution platform DG has launched a Global Advertising Distribution Network. Capitalising on various acquisitions and partnerships, DG aims to provide a single source solution for broadcast and digital content. Last June, the company announced a strategic three-year partnership with SmartJog establishing a worldwide media services platform, combining DG’s TV ad distribution […]
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