Roku acquires advanced ad platform Dataxu

Roku is to acquire Boston-based Dataxu, a demand-side advertising platform provider that enables marketers to plan and buy video ad campaigns. Under the terms of the agreement, Roku is purchasing the company for US$150 million in cash and shares of Roku Class A Common Stock. The acquisition agreement has been approved by each company’s board […]

Sky invests US$10m in DataXu

Sky has invested US$10 million (€9.3 million) in an equity share in programmatic marketing analytics and data management company, DataXu. Sky said its advertising sales division, Sky Media, will work closely with DataXu to explore new opportunities, including extending the reach of Sky Media’s Sky AdVance product. Sky Media will also use DataXu’s experience in helping […]