D-Force


German competition watchdog gives green light to ProSiebenSat.1-RTL ad JV

German competition watchdog the Bundeskartellamt has approved commercial broadcasters ProSiebenSat.1 and RTL’s advertising joint venture D-Force. The venture is designed to establish an automated booking platform for addressable advertising to enable brands to reach target audiences at scale. Thomas Wagner, CEO of SevenOne Media said that he was “very pleased that we have received the […]