Council for Research Excellence

One in five Americans reached by ‘social TV’

Some 19% of online Americans aged 15 to 54 are reached by social media relating to primetime TV at least once a day, according to new research by the Council for Research Excellence (CRE). The study said that this included people who see something or post something about a primetime TV show on Facebook or […]

Most mobile TV viewing happens at home

New research has shown that most viewing of TV content on mobile devices happens in the home. A Council for Research Excellence study into mobile viewing found that 82% of tablet and 64% of smartphone TV viewing happened at home. Other key takeaways in the TV Untethered report include the fact that over 40 million […]