Coty


Beamly bought by cosmetics firm Coty

Beauty firm Coty has bought social TV service Beamly, with plans to use it as a marketing platform to help increase engagement with its digital campaigns. Announcing the deal, Coty described Beamly – which first launched in 2012 as a second-screen TV app called Zeebox – as a “cutting-edge digital marketing firm.” The company said it will […]