Content creators

Amazon targets content creators with Amazon Video Direct

Amazon is opening up its Prime Video service to “creators and storytellers”, in a move widely seen as a direct shot at online video rival YouTube. Amazon Video Direct is a new self-service program that will let users make their video content available to Amazon customers, including tens of millions of Prime members. Content creators can choose to […]

YouTube to fight ‘fair use’ copyright cases on behalf of creators

YouTube has offered to provide legal defence for a select amount of content that it believes represents ‘fair use’ of copyrighted content. Announcing the move, the Google-owned video site said that using content like music or TV clips to parody, critique or change that content so it has “social value beyond the original” is often […]

YouTube makes content creator investment pledge

YouTube has announced plans to fund videos from some of its “top creators” in its latest effort to help support premium content on the site.  In a blog post, YouTube said “we feel the time is right to make another important investment in our creators” having initially invested in 100 original US channels in 2011 […]