Mobile is now the ‘go-to’ destination for most video viewers, according to ComScore research. The firm’s analysis claims that in the UK, mobile now accounts for the majority of video minutes spent watching content on YouTube across all age and gender demographics. Women aged 35-44 do 85% of their YouTube viewing on a mobile device, […]
Netflix continues to enjoy significant domination of the US streaming market, new stats from ComScore show. The SVOD service reached 75% of OTT homes in the US in December 2016, the figures reveal, way ahead of YouTube in second (53%). Amazon Prime Vide is third with 33% reach, while Hulu trailed in fourth with 17%. […]
Netflix has the highest household penetration and viewing time per month among the major OTT content services in the US, according to ComScore. The research firm’s ‘2017 US Cross-Platform Future in Focus’ report said that Hulu wasn’t as widely accessed but attracted comparable viewing engagement on a per-household basis, while YouTube and Amazon Video had the second […]
Adobe has partnered with comScore have struck a global deal to provide “new insights” into the media consumption behaviour of digital audiences. The deal, which was announced at the Adobe Summit in Las Vegas, will see the companies deliver cross-device audience measurement of video and ad content, providing insight into consumer viewing behaviour for media […]
Viacom has signed a multi-year deal with comScore that covers cross-platform audience measurement. Viacom says it will have access to comScore’s cross-platform measurement tools and advanced demographic capabilities – which span the linear TV, video-on-demand, digital, and over-the-top environments. Viacom said it will use the data for its proprietary advertising products, unlocking “maximum value to marketing […]
The BBC has overtaken CNN in ComScore’s digital rankings, reaching an audience of 75.6 million visitors a month compared with CNN’s 72.1 million, according to the UK broadcaster. BBC visitors spend over three minutes per visits and generating close to 1.8 billion page views. The BBC’s international TV offering, BBC World News now reaches 433 […]
Digital analytics firm comScore is reportedly planning to launch a new video tracking measurement that will record audiences across computers, mobile devices and other streaming devices. According to a New York Times report, comScore is planning to launch the measurement this week, expanding upon on its existing offering that only tracks video audiences on desktops […]
The BBC has selected comScore to provide analytics for all its digital content – including web, mobile and video content for both its domestic and global services. The BBC has opted for comScore’s Digital Analytix service, which offers analytics and audience demographics, providing data and information about audience characteristics. “In an increasingly fragmented digital media […]
Base79, the UK-based network for video creators, content owners and brands, reached 92 million unique viewers globally in September – triple the number of views from the same time last year. The figure, taken from Comscore’s Worldwide YouTube partner report, puts Base79 ahead of other multichannel networks such as Machinima and Rightster, said Base79. The […]
Some 11.5 million people in Germany viewed video on mobile phones in Germany in February – a 215% year-on-year increase, according to ComScore stats. The research firm, noting the changing video landscape in Germany, also said that 46.6 million Germans watched an online video via on their desktop PC or laptop during the month, though this […]
ICYMI: @Channel4 launches High Impact digital advertising experiment digitaltveurope.com/2023/03/30/cha… https://t.co/tKlNiRp8Ml
30 March 2023 @ 21:00:00 UTC
ICYMI: MFE and Meta join forces to fight piracy digitaltveurope.com/2023/03/30/mfe…
30 March 2023 @ 20:00:00 UTC
ICYMI: @SES_Satellites confirms it is in merger talks with @INTELSAT digitaltveurope.com/2023/03/30/ses… https://t.co/OB3edxN468
30 March 2023 @ 19:00:01 UTC
GVF names Irina Petrov as acting secretary general digitaltveurope.com/2023/03/30/gvf… https://t.co/ShqykfoMqD
30 March 2023 @ 18:30:02 UTC
Vodafone España appoints Laura Galián territorial director digitaltveurope.com/2023/03/30/vod… https://t.co/DlNVabB5t2
30 March 2023 @ 18:00:01 UTC
