ComScore


comScore to measure video audiences across devices

Digital analytics firm comScore is reportedly planning to launch a new video tracking measurement that will record audiences across computers, mobile devices and other streaming devices. According to a New York Times report, comScore is planning to launch the measurement this week, expanding upon on its existing offering that only tracks video audiences on desktops […]

BBC strikes analytics deal with comScore

The BBC has selected comScore to provide analytics for all its digital content – including web, mobile and video content for both its domestic and global services. The BBC has opted for comScore’s Digital Analytix service, which offers analytics and audience demographics, providing data and information about audience characteristics. “In an increasingly fragmented digital media […]

Base79 trebles online video views

Base79, the UK-based network for video creators, content owners and brands, reached 92 million unique viewers globally in September – triple the number of views from the same time last year.  The figure, taken from Comscore’s Worldwide YouTube partner report, puts Base79 ahead of other multichannel networks such as Machinima and Rightster, said Base79. The […]

Mobile video viewing jumps 215% in Germany

Some 11.5 million people in Germany viewed video on mobile phones in Germany in February – a 215% year-on-year increase, according to ComScore stats.  The research firm, noting the changing video landscape in Germany, also said that 46.6 million Germans watched an online video via on their desktop PC or laptop during the month, though this […]