ComScore: mobile now the ‘go-to’ destination for video

Mobile is now the ‘go-to’ destination for most video viewers, according to ComScore research. The firm’s analysis claims that in the UK, mobile now accounts for the majority of video minutes spent watching content on YouTube across all age and gender demographics. Women aged 35-44 do 85% of their YouTube viewing on a mobile device, […]

ComScore: Netflix continues US market domination

Netflix continues to enjoy significant domination of the US streaming market, new stats from ComScore show. The SVOD service reached 75% of OTT homes in the US in December 2016, the figures reveal, way ahead of YouTube in second (53%). Amazon Prime Vide is third with 33% reach, while Hulu trailed in fourth with 17%. […]

ComScore: Netflix leads by US use and engagement

Netflix has the highest household penetration and viewing time per month among the major OTT content services in the US, according to ComScore. The research firm’s ‘2017 US Cross-Platform Future in Focus’ report said that Hulu wasn’t as widely accessed but attracted comparable viewing engagement on a per-household basis, while YouTube and Amazon Video had the second […]

Adobe and comScore partner on digital TV and ad measurement

Adobe has partnered with comScore have struck a global deal to provide “new insights” into the media consumption behaviour of digital audiences.  The deal, which was announced at the Adobe Summit in Las Vegas, will see the companies deliver cross-device audience measurement of video and ad content, providing insight into consumer viewing behaviour for media […]

Viacom strikes cross-platform measurement deal with comScore

Viacom has signed a multi-year deal with comScore that covers cross-platform audience measurement. Viacom says it will have access to comScore’s cross-platform measurement tools and advanced demographic capabilities – which span the linear TV, video-on-demand, digital, and over-the-top environments. Viacom said it will use the data for its proprietary advertising products, unlocking “maximum value to marketing […]

BBC ‘has overtaken’ CNN in ComScore rankings

The BBC has overtaken CNN in ComScore’s digital rankings, reaching an audience of 75.6 million visitors a month compared with CNN’s 72.1 million, according to the UK broadcaster. BBC visitors spend over three minutes per visits and generating close to 1.8 billion page views. The BBC’s international TV offering, BBC World News now reaches 433 […]

comScore to measure video audiences across devices

Digital analytics firm comScore is reportedly planning to launch a new video tracking measurement that will record audiences across computers, mobile devices and other streaming devices. According to a New York Times report, comScore is planning to launch the measurement this week, expanding upon on its existing offering that only tracks video audiences on desktops […]

BBC strikes analytics deal with comScore

The BBC has selected comScore to provide analytics for all its digital content – including web, mobile and video content for both its domestic and global services. The BBC has opted for comScore’s Digital Analytix service, which offers analytics and audience demographics, providing data and information about audience characteristics. “In an increasingly fragmented digital media […]

Base79 trebles online video views

Base79, the UK-based network for video creators, content owners and brands, reached 92 million unique viewers globally in September – triple the number of views from the same time last year.  The figure, taken from Comscore’s Worldwide YouTube partner report, puts Base79 ahead of other multichannel networks such as Machinima and Rightster, said Base79. The […]

Mobile video viewing jumps 215% in Germany

Some 11.5 million people in Germany viewed video on mobile phones in Germany in February – a 215% year-on-year increase, according to ComScore stats.  The research firm, noting the changing video landscape in Germany, also said that 46.6 million Germans watched an online video via on their desktop PC or laptop during the month, though this […]