Comscore Everywhere

Comscore takes measurement fight to Nielsen with Comscore Everywhere launch

Comscore has announced the launch of a single-source cross-platform measurement solution. The launch of Comscore Everywhere will provide the industry with an alternative measurement solution to Nielsen, which itself has been the subject of intense scrutiny due to pressure from broadcasters like NBCUniversal. Comscore Everywhere promises to be a “true single-source unified cross-platform measurement solution,” and provide “ […]