UK media buyers planning to spend more on VoD

Over half of UK media buyers plan to increase their spending on video-on-demand advertising by at least 25% this year, according to research carried out by Collective. According to Collective’s 2014 Online Video Advertising Report, the current average campaign budget for VoD in the UK stands at about £56,000 (€70,600), up £6,000 on the last […]