SonyLIV taps CleverTap for video push notifications

Indian over-the-top service SonyLIV has partnered with mobile marketing platform CleverTap to offer rich media-enhanced push notifications. Using CleverTap’s technology, SonyLIV lets viewers watch video previews in push notifications, even on a locked screen – a move that CleverTap claims has produced a three-fold increase in click-through rates. SonyLIV is also offering contextual and relevant […]