Christian Kurz

Viacom: linear and word of mouth still dominate content discovery

Content discovery has changed less then might be expected and is still heavily reliant on traditional linear channels and word of mouth, according to Christian Kurz, SVP, consumer insights and analytics, Viacom Internatonal Media Networks. Speaking at the Connected TV Summit in London this morning, citing research by Viacom, Kurz said that 71% of viewing […]