Childwise


Friends named favourite show of UK kids

Friends, the hit sitcom that first ran on television between 1994-2004, has been voted as the most popular programme for five to 16-year-olds in the UK, according to a Childwise report. The majority of 2,000 youngsters surveyed by Childwise voted the show as a favourite. The iconic 90s sitcom was picked in large part due […]

UK children now watch most video on personal devices instead of TV

For the first time this year the majority of UK children view most video content on devices other than traditional TV sets, according to a new study into kids’ media consumption. The Childwise Monitor 2018 report said that while viewing time is up overall, the balance has tipped towards children using their personal devices to […]

UK children spend more time online than watching TV

Children in the UK spent more time online than watching TV for the first time last year, marking a “major shift” in media use, according to new research. The annual study from youth-focused market research agency ChildWise claims that children aged 5-16 now use the internet for an average of three hours a day, up […]