Channel 4


Sky welcomes 4oD and increases Sky Go offer

UK pay TV operator is adding Channel 4’s online catch-up platform 4oD to its on-demand service. Sky is also rolling Channel 4’s linear channels across its multiscreen portal. The operator has struck a deal with the commercial broadcaster to bring its 4oD on-demand platform to broadband-connected Sky Plus HD boxes from next year. 4oD offers […]

Channel 4 appoints digital innovation head

Channel 4 has appointed Jonathan Lewis as head of digital and partnership innovation. Lewis joins the commercial broadcaster from online music video site Vevo where he was managing director, having previously been head of digital media and commercial partnerships for C5 and Northern & Shell Group. He will be responsible for driving Channel 4’s innovation […]

Channel 4 hits registered viewers milestone, plans ad trials

UK broadcaster Channel 4 says that over five million people will have registered with it by the end of August under its new viewer engagement strategy, up from two million at the end of 2011. The broadcaster has said it will initiate a series of trials with media agencies and advertising clients to deliver more […]

Channel 4 taps FreeWheel for unified ad platform

UK broadcaster Channel 4 is to use video technology specialist FreeWheel’s advertising management platform to deliver a unified advertising platform across its digital activities. Channel 4 will use FreeWheel’s Monetisation Rights Management platform to consolidate its ad operations for Channel 4, E4 and Film 4. FreeWheel says the migration will give the broadcaster more options […]

Use of Channel 4’s 4oD service up 18%

Channel 4’s online service 4oD is growing in popularity, with 217 million views in the year to end-May, up 18% year-on-year. The platform, available online and via Playstation devices and TV services from BT Vision, Virgin Media and Talk Talk, recorded 39 million views in May and now has 3.9 million average monthly unique users. […]

Channel 4 to launch ‘playalong’ app for The Million Pound Drop

UK broadcaster Channel 4 plans to launch its first ‘playalong’ iOS and Android mobile app for gameshow The Million Pound Drop. Created by Remarkable Television, the producers of the TV show, and developed by Monterosa, the iOS version will launch this month, with the Android version to follow. The game features over 700 questions, including […]

Channel 4 teams with Bauer for companion screen interactivity

UK broadcaster Channel 4 has teamed up with Bauer Media to launch second-screen interactivity for three shows to be aired over the summer. The first ‘digital event’ will take place on June 8 around an episode of teen drama Hollyoaks, featuring bespoke companion screen content and a live, interactive online 15-minute show about the show […]

Channel 4’s 4oD views up 15%

Channel 4’s online VOD platform 4oD recorded 41 million views in April, taking the total number of views in the year to-date to 177 million, up 15% year-on-year. Entertainment was the most viewed genre across the month, drawing over 9.9 million views, followed by drama with 9.3 million views. April saw an increase in the […]

UKTV strikes major output deal with Channel 4

UK digital channels group UKTV has inked an output deal with Channel 4 and will take 350 hours of factual and entertainment programming that has aired on the free-to-air channel.
 Channel 4 does not have a programme sales arm but has worked with the various independent producers to broker the deal for their secondary rights. […]

Channel 4 VOD views up 10% year-on-year

Channel 4’s online VOD platform 4oD attracted 45 million views in February, bringing total year-to-date views to 93 million. That figure is 10% higher year-on-year. There were 4.3 million unique 4oD users during the month, each spending an average of two hours watching content. Drama was the most watched genre on 4oD with Skins, Hollyoaks, […]