Channel 4
YouView launches new ad campaign
UK connected TV service YouView has launched a new advertising campaign focusing on the breadth…
Channel 4 launches programme sales site
Channel 4 has launched a new TV programme sales website aimed other linear broadcasters in…
Channel 4 launches Hollyoaks mobile game
Channel 4 has launched a mobile and tablet game based on its youth-oriented soap opera…
Broadcaster VoD ads better than YouTube ads, says Channel 4
Advertising on TV on-demand players outperforms YouTube for viewer acceptance, engagement and attention, according to…
Channel 4 launches mobile interactive video ads
UK broadcaster Channel 4 has launched a selection of its sales division’s interactive video ad…
European media giants team up to invest in digital
Modern Times Group (MTG), ProSiebenSat.1, the UK’s Channel 4, France’s TF1, Turkey’s Dogan TV and…
Viacom says Channel 5 to aim younger, challenge Channel 4 for ratings
Channel 5 still has a “lot of room to grow” and will aim to challenge…
Channel 4 to drop 4oD for new All 4 service
UK terrestrial broadcaster Channel 4 is set to drop its 4oD on-demand service from next…
Blinkbox signs EST deal with Channel 4
Download-to-own and streaming service Blinkbox has added a raft of titles from UK broadcaster Channel…
Channel 4’s Million Pound Drop app hits 3 million downloads
UK terrestrial network Channel 4 has notched up more than 3 million downloads of The…