YouTube creators ‘defining the future’ of content, says EMEA chief
YouTube is emerging as the key forum for creative experimentation and the platform of choice for under-24 year-olds, and while many creators are not “an obvious fit” for traditional media, they are building “the future of the content industry”, according to Cécile Frot-Coutaz, head of YouTube EMEA. Speaking at IBC, Frot-Coutaz said that YouTube was […]