Swisscom banks on bundling as competition bites

Swisscom is banking on the popularity of bundled offerings, and in particular of its new flexible inOne packages, to counter declining rates in subscriber growth, including of TV services. At the end of March 2017, over 1.7 million customers were using a bundled package, an increase of 18.6% year-on-year. Revenue from bundled contracts increased by 12.1% […]