BT Sport


BT Sport names EE’s Matt Stagg as mobile strategy chief

BT Sport has appointed EE mobile video and content chief Matt Stagg as director of mobile strategy in a move that highlights the growing importance of mobile video to the pay TV provider. Stagg, who will report to BT Sport COO Jamie Hindlaugh, will be responsible for developing the pay TV broadcaster’s mobile capabilities. BT […]

BT Sport trials HDR livestream over 4G

BT Sport has staged a trial livestream of a UEFA Champions League match in high definition (HD) and high dynamic range (HDR) direct to mobile. The UK sports broadcaster ran the trial this week at Wembley Stadium – during Tottenham Hotspur’s 1-2 defeat to Juventus – using mobile operator EE’s 4G network. The HD HDR […]

BT reports decline in TV customers

BT reported a decline in TV customers in its most recent quarter, despite claiming record viewing figures for BT Sport. Announcing third quarter results for the three months ended December 31 2017, BT said it lost 5,000 TV customers during the quarter. This compares to a gain of 52,000 TV customers during the same quarter in […]

Amazon exploring Premier League options

Amazon has been actively exploring a possible acquisition of UK rights to the English Premier League in the run-up to next month’s auction, according to a report in UK newspaper The Telegraph. According to the report, citing unnamed sources, Amazon has been talking to industry figures about how it could incorporate premium football in its […]

Channel 4 launches digital ad sales service with BT Sport

Channel 4 has launched a digital ad sales service aimed at third party content publishers, with BT Sport on board as its first partner. The digital ad sales house will offer advertisers “unique first-party data” and Channel 4 is seeking partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks. Channel 4 said that […]

BT adds TV customers, impacted by increased sports costs

BT added TV customers in its latest quarter but its adjusted earnings fell due to higher sports rights, pension costs, and a decline in its Global Services unit. Announcing its second quarter results for the three months ending September 30, BT said it added 7,000 TV customers, taking its television base to 1.8 million. Despite starting […]

BT searches for ‘innovative sports media ideas’

BT is appealing to entrepreneurs and start-ups in a bid to find new ideas that will help BT Sport “continue to be at the heart of digital innovation”. BT Infinity Lab has launched a competition with a view to working with startups on ideas and original technology to improve the TV viewing experience for the […]

BT Sport and Snapchat partner for Champions League final

BT Sport is partnering with Snapchat in the UK on social coverage of Saturday’s UEFA Champions League Final. Snapchat’s ‘Our Story’ coverage of the Juventus vs. Real Madrid match will include clips and match footage from BT Sport to complement the Snaps submitted from fans in the stadium, the teams, and people watching at home. […]

BT Sport boss defends football ratings, calls for more access

The head of BT Sport, Simon Green, has dismissed fears about declining sports ratings, but called on the Premier League to allow broadcasters more off-the-pitch access. Speaking at the KPMG and Microsoft’s Football Benchmark Forum event in London yesterday, Green said that millennial viewers are still interested in live sport and insisted that any dip […]

BT adds to TV base in disappointing quarter

BT added 11,000 TV customers to its TV base in the first three months of this year, taking its overall TV base to 1.7 million in a quarter that was generally disappointing for the UK telco. The company highlighted the continued strength of its sports offering in a quarter that saw it secure Champions League […]