Brexit


ZenithOptimedia: UK risks £1bn ad loss post Brexit

Exiting the European Union could cost the UK £1 billion in lost advertising revenues, according to data from media agency ZenithOptimedia. It said that while the short term effect would be minimal, ‘Brexit’ could cost the UK £70 million in advertising spend growth annually, equating to £1 billion by 2030. It did not break out […]

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