Bouygues Telecom


Addressable advertising in France ramps up with Bouygues launch

French service provider Bouygues Telecom has launched a segmented TV proposition including addressable advertising to its base of 1.5 million TV subscribers in partnership with broadcasters France Télévisions, M6 Group and TF1 Group. Subscribers who have given consent to the use of their data for targeted advertising will receive personalised advertising based on where they […]

Bouygues Telecom teams up with NRJ for addressable ads

French service provider Bouygues Telecom has struck an addressable advertising agreement with NRJ Global that gives NRJ’s channels access to Bouygues’ data and technical know-how to provide targeted advertising solutions for brands. NRJ Global, the advertising arm of media group NRJ, will be able to offer targeted advertising to Bouygues Telecom’s installed base of some […]

Bouygues Telecom strikes new distribution deal with M6

French service provider Bouygues Telecom has struck a new distribution agreement with commercial broadcaster M6, covering channels and associated digital services. According to Bouygues, the agreement covers distribution of the totality of channels of the M6 Group, along with non-linear services associated with these channels. The deal will enable Bouygues Telecom subscribers to continue to […]

Bouygues Telecom makes senior appointments

French service provider Bouygues Telecom has made two senior management appointments – Marie Saladin as director of transformation and Liza Bellulo as secretary-general. Bouygues Telecom said that the experience of Saladin in heading transformation programmes and her expertise in digital would enable her to put in place the strategy and execution of the transformation of […]

Salto close to Bouygues Telecom deal

French Netflix rival Salto is on the verge of striking its first ISP distribution deal with Bouygues Telecom, according to financial daily Les Echos. The paper cited an unnamed source who said that securing carriage with ISPs, via whose boxes the majority of French consumers watch TV, was vital for Salto, which would struggle to […]

DTVE Digital Symposium tackles the bandwidth challenge facing operators in the post-COVID-19 era

The COVID-19 lockdown has seen massive spikes in broadband consumption and in the use of streaming video. Broadband connectivity has never been more important in delivering reliable premium service offerings. However, video service providers face big challenges in continuing to upgrade their infrastructure in a way that makes economic sense in the face of increased […]

Bouygues Telecom weathers COVID-19 storm

A strong uplift in mobile subscribers post-lockdown has helped France’s Bouygues Telecom weather the COVID-19 storm, with the company posting solid first half results. Parent company Bouygues said that the telco’s new adds since opening its stores on May 11 had been higher than before the crisi, giving its figures a powerful boost. The company […]

Mediapro secures Téléfoot deal with Bouygues Telecom

Spanish broadcaster and producer Mediapro has followed up the deal it struck with Altice France for UEFA Champions League rights and carriage on Altice’s French service provider SFR’s TV service by striking a second telecom carriage deal with Bouygues Telecom. The agreement with Bouygues as the second service provider to sign up for the football […]

FranceTV Publicité deals with Orange, Bouygues set stage for targeted advertising

France Télévisions’ advertising arm FranceTV Publicité has struck separate targeted advertising partnerships with service providers Orange and Bouygues Telecom within a few days of each other. The Orange partnership, which was announced last week, will see Orange and FranceTV Publicité bring addressable advertising to Orange TV customers, subject to data protection rules. The agreement will […]

SFR and Bouygues Telecom launch box-free TV with Samsung smart TVs

French service providers SFR and Bouygues Telecom have simultaneously launched box-free TV offers with TV services available from smart TV apps. Bouygues Telecom’s BBox Smart TV offering is part of a triple-play package that provides TV access via a B.TV+ app pre-installed exclusively on Samsung smart TVs. Bouygues said that the offering was designed to […]

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