Boston Consulting Group

OTT adds US$25bn revenue to the global video industry

The global OTT market has added some US$25 billion in revenue to the video industry, representing some 5% of the roughly US$500 billion video business, according to new research. The Boston Consulting Group (BCG) study claims that over-the-top (OTT) video is growing by more than 20% annually and winning share over traditional TV, which is […]

Cable Congress: advertising-based VoD driving OTT growth

Advertising-based OTT video-on-demand is seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Speaking at the Cable Congress in Warsaw yesterday, Stephan said that all of the increase in video consumption by consumers is going to non-linear online and mobile […]