Bob Bakish

Viacom mines second screen opportunities

The second screen provides an “extraordinary opportunity” for broadcasters as viewer consumptions habits continue to shift, according to the president and CEO of Vicaom International Media Networks (VIMN). Speaking at Mobile World Congress in Barcelona on a keynote panel called The Battle for the Multiscreen Home, Bob Bakish said that mobile opportunities rested around three […]

Viacom appoints former NBCU exec to head ad sales

Viacom International Media Networks (VIMN) has appointed former NBCUniversal International Television exec, Chris Shaw, as executive vice president and managing director, of its ad sales division, Be Viacom. Shaw, who was formerly senior vice president, global head of advertising sales for NBCUniversal International Television, will take up his new London-based role on September 16 and […]