Bob Bakish


MTV launches OTT apps

MTV has launched new international over-the-top apps, MTV Play and MTV Trax, in an effort to target millennials and adapt to “changing consumer viewing habits.” MTV Play is a VoD service featuring many of MTV’s most popular shows, while MTV Trax is a music streaming app designed for casual music consumers that may be “put […]

Viacom mines second screen opportunities

The second screen provides an “extraordinary opportunity” for broadcasters as viewer consumptions habits continue to shift, according to the president and CEO of Vicaom International Media Networks (VIMN). Speaking at Mobile World Congress in Barcelona on a keynote panel called The Battle for the Multiscreen Home, Bob Bakish said that mobile opportunities rested around three […]

Viacom appoints former NBCU exec to head ad sales

Viacom International Media Networks (VIMN) has appointed former NBCUniversal International Television exec, Chris Shaw, as executive vice president and managing director, of its ad sales division, Be Viacom. Shaw, who was formerly senior vice president, global head of advertising sales for NBCUniversal International Television, will take up his new London-based role on September 16 and […]