Bob Bakish


Viacom outlines five-point turnaround plan

Media giant Viacom has unveiled a five-point plan to get its business back on track, with flagship brands and digital centre stage. As part of the focus on the big channel brands the Spike channel will be replaced by Paramount Network, which also signifies Viacom’s commitment to keeping the Paramount studio. New Viacom CEO Bob […]

NATPE: Bakish outlines Viacom turnaround plan

New Viacom CEO Bob Bakish has begun to flesh out a plan to turn the US-based media giant around after a tumultous period for the business, he revealed here at NATPE Miami yesterday. Bakish (pictured) said he is working up a plan to “put the magic” back into the company, and speaking to DTVE‘s sister […]

Official CEO in as Viacom-CBS merger crumples

Bob Bakish has been named permanent president and CEO of Viacom after the potential re-merger with CBS evaporated. Bakish has been acting CEO since November 15 after Tom Dooley stepped down from his interim post, and will now become full-time chief. The appointment came after Viacom confirmed media reports yesterday that revealed the merger with […]

Viacom has ‘no interest’ in Vice

Viacom has no interest in Vice Media and will not move for a stake in the hipster brand. An earlier US report had said interim Viacom boss Bob Bakish was interested in Vice, in part to demonstrate there is a strategy in place for Viacom if the mooted merger with CBS does not happen. Bakish, […]

Viacom’s Bakish ‘eyes Vice stake’

New Viacom boss Bob Bakish is interested in buying into Vice, the millennials-focused media company The New York Post reported  that Bakish – who was upped from Viacom’s international chief to interim company CEO last month in the wake of Philippe Dauman’s departure – wants to acquire an unspecified stake in Vice. The youth brand […]

Bakish: Comedy Central, Paramount are priorities

Bob Bakish has said Viacom must focus on expanding the international reach of the Comedy Central and Paramount Channel brands. Bakish is replacing Tom Dooley as interim president and CEO of Viacom on Tuesday (November 15). He is tasked with providing strategy for the company as it explores merger possibilities with CBS Corp., which shares […]

Viacom international and US channels to be merged under Bakish

Viacom’s international and US channel groups are merging into a new unit that Bob Bakish will lead as interim company president and CEO. Viacom International Media Networks and domestic networks arm Viacom Music and Entertainment Group are coming together as Viacom Global Entertainment Group (VGEG). Furthermore, the Viacom Kids and Family Group, which Cyma Zarghami […]

Bakish ‘set for interim Viacom CEO role’

Viacom’s international president and CEO, Bob Bakish, is set to be named interim chief executive of the wider business as the possibility of a merger with CBS is explored. Bloomberg cited unnamed sources as saying Viacom International Media Networks boss Bakish was “close” to landing the post. Current interim CEO Tom Dooley is leaving the […]

Spike UK to tap Channel 5 for content

Viacom’s Spike UK channel will feature a mixture of US originals and “off-net product, principally from Channel 5,” according to Viacom International Media Networks (VIMN) CEO and president Bob Bakish.  Speaking to DTVE’s sister title TBI, Bakish said that the network, which is due to launch in the UK this spring, will supplement this content […]

MTV launches OTT apps

MTV has launched new international over-the-top apps, MTV Play and MTV Trax, in an effort to target millennials and adapt to “changing consumer viewing habits.” MTV Play is a VoD service featuring many of MTV’s most popular shows, while MTV Trax is a music streaming app designed for casual music consumers that may be “put […]