Bloomberg Media

Bloomberg creates new brand structure to drive social and CTV growth

Bloomberg Media is restructuring its content portfolio in order to maximise its audience engagement across platforms, including connected TV. The centrepiece of its strategy is Bloomberg Originals, a new brand for streaming original video programming. Unpacking the new strategy, Bloomberg Media CEO M. Scott Havens said: “On the heels of 20% growth in video revenue […]

Bloomberg Media names first global chief commercial officer

Bloomberg Media has appointed the global CEO of Havas Creative Group, Andrew Benett, to the newly created role of global chief commercial officer. Effective immediately, Benett will take global responsibility for Bloomberg Media’s sales, advertising operations, integrated franchises, consulting and marketing services. He joins the company’s executive leadership team, based in Bloomberg’s global headquarters in […]