Data to drive 40% of TV ad spend by 2020

Data-enabled TV spend is expected to make up 40% of all ad spend by 2020, a new report claims. In a new study published by Comcast’s Blockgraph initiative, advertisers said that 20% of their 2018 TV spending was data-driven. This will rise to 29% for the current year, with accelerated growth to 40% by 2020. […]