Cross MediaWorks acquires BlackArrow

Media services group Cross MediaWorks has acquired pay TV advertising and data solutions specialist BlackArrow. BlackArrow customers include  pay TV operators such as Time Warner Cable, Comcast, Charter Communications, Bright House Networks, Rogers Communications, Liberty Global and Virgin Media. The addition of BlackArrow to the Cross MediaWorks family will expand the types of products and services the company can offer […]

Virgin Media to expand addressable advertising offering

Liberty Global-owned UK cable operator Virgin Media will build on its recent launch of dynamic ad insertion on its video-on-demand platform with a wider addressable advertising offering within the next year, according to Lynette Turnbull, head of digital entertainment product management. Taking part in a joint presentation at TV Connect with advertising technology partner BlackArrow’s […]

Ericsson signs TV anywhere deal with BlackArrow

Ericsson has signed a TV anywhere deal with multiscreen and cross-platform advertising solutions firm BlackArrow.  The pair are partnering to incorporate advertising capabilities into Ericsson’s TV anywhere solutions, allowing operators to use an end-to-end, multi-screen ad system. The partnership will see them deliver linear, on-demand, interactive and second-screen advertising, in a targeted and personalised way, […]

BlackArrow launches addressable ad solution

US-based advanced TV advertising specialist BlackArrow has launched a new solution designed to enable pay TV operators to deploy advanced advertising campaigns across multiple platforms against addressable audience segments. BlackArrow said its new Subscriber Information Service lets advertisers deliver the most relevant messages to each audience segment. Pay TV operators can also use the solution […]

RGB Networks teams up with BlackArrow for targeted advertising

Technology provider RGB Networks has teamed up with BlackArrow to deliver targeted advertising on multiple screens. The joint solution is comprised of the BlackArrow Advanced Advertising System and RGB’s Ad Insertion for Multi-bitrate (AIM) solution. The joint solution, based on the SCTE 35 and SCTE 130 standards, is designed to deliver addressable ad insertion in […]

Ad specialist BlackArrow makes trio of key hires

US-based advanced TV advertising specialist BlackArrow has hired Joseph Matarese as its chief technology officer. Matarese was previously vice-president and general manager of the on-demand business unit for Arris Group. BlackArrow has also hired Tricia Iboshi as senior vice-president, client services and Dean McCormick as vice-president, advertising solutions. Iboshi was previously senior vice-president, sales at […]