Ben Speas

IBC: YouTube goes up against TV as average view time passes 40 minutes

The average YouTube viewing session now lasts for over 40 minutes – up more than 50% year-on-year – as the platform continues to evolve from a short-form video service, according to YouTube executive Ben Speas. Speaking on a panel titled ‘Harnessing the Power of Influencers’ at IBC this morning, Speas, YouTube’s content solutions lead for […]