Beeline


VimpelCom launching interactive advertising pilot

Russian service provider VimpelCom has launched interactive advertising on its Beeline TV service in partnership with GetShop.TV. The first stage of the pilot project will see GetShop.TV’s service made available to Beeline TV subscribers in Moscow and the surrounding region, enabling interactive advertising on the Yu, Zvezda, Muz TV and CTC channels. Viewers watching adverts […]

Russia’s Beeline appoints new CEO

Russian telco and wireless provider, Beeline, has named former MTS Group executive Vasyl Latsanych as its next chief executive. Latsanych, who has spent more than 16 years in telecoms – most of it with rival telco MTS Group in a number of senior roles – is due to take up his new post on January […]

Beeline TV extends OTT reach with Apple TV

Russian service provider VimpelCom, which operates under the Beeline brand, has launched a Beeline TV app on the fourth-generation Apple TV box. The app enables Beeline TV subscribers to watch channels on Apple TV regardless of their domestic internet provider, enabling those who do not use Beeline’s broadband service to sign up for the TV […]

VimpelCom makes senior marketing appointments

Russian service provider VimpelCom has made a number of senior marketing appointments. Irina Lebedeva, formerly head of marketing in the Moscow region, has been named as director of residential marketing, while Snezhana Chernogortseva, formerly marketing director at Red Bull Russia, has been appointed as director of strategic marketing and integrated communications, bringing together marketing communications […]

Beeline launches catch-up TV

Russian service provider VimpelCom, which operates under the Beeline brand, has launched a catch-up TV service, initially in the Moscow region.  The service will make a range of content available to Beeline TV subscribers for 48 hours after its initial broadcast. The service will cover content from 80 channels, including Animal Family, My Planet, History, […]

VimpelCom hires CTC Media exec as legal affairs chief

Russian service provider VimpelCom, which operates as Beeline, has hired former CTC Media executive Anton Bykov in a senior legal affairs role.  Bykov, who will be responsible for providing legal advance and support, is taking the new position of director of legal affairs and corporate relations. The company’s former vice-president for legal affairs, Marina Dumina, […]

Beeline adds Amedia Premium HD

Russian service provider VimpelCom, which operates under the Beeline brand, has launched local producer and channel provider Amedia’s premium channel and subscription video-on-demand service, Amedia Premium HD. The Amedia service will be available for RUB299 a month (€6.25), enabling viewers to watch their favourite shows and movies an unlimited number of times. The addition of […]

VimpelCom opens up mobile TV app to all networks

Russian service provider VimpelCom, which operates under the Beeline brand, has opened up its mobile Beeline TV app up to all mobile operators’ network ahead of the football World Cup. According to VimpelCom, users can now access Beeline TV content, including the Sport1 HD service via the 3G, 4G or WiFi networks of any service […]

History launches in Ukraine, grows in Russia

A+E Networks-owned pay TV channel History has launched in the Ukraine on a DTH platform and increased its reach in Russia. History has gone live on Ukraine’s Lybid and on Russia’s Beeline. The network has transmitted through the Rostelcom and NTV+ platforms in Russia since late last year. History – which broadcasts shows such as […]

TV and broadband management change at VimpelCom

Russian service provider VimpelCom has reshuffled management responsibilities for its fixed broadband and TV services. VimpelCom, which operates the Beeline brand, has named Anna Ryzhykova as acting director of marketing and development, broadband and digital TV, adding to her existing responsibilities for marketing wired internet and TV services. Timur Alyautdinov, who was previously in charge […]