XITE teams up with video ad management provider Beachfront

Interactive music video platform XITE has teamed up with video ad management platform Beachfront to manage, deliver and track XITE’s IPv6-enabled set-top-box video inventory. Beachfront’s IPv6-enablement technology surfaces tracking from IPv6 devices to IPv4 environments, which the company says enables more reliable ad delivery and tracking against both types of IP addresses for media buying […]