Beachfront


XITE teams up with video ad management provider Beachfront

Interactive music video platform XITE has teamed up with video ad management platform Beachfront to manage, deliver and track XITE’s IPv6-enabled set-top-box video inventory. Beachfront’s IPv6-enablement technology surfaces tracking from IPv6 devices to IPv4 environments, which the company says enables more reliable ad delivery and tracking against both types of IP addresses for media buying […]